Print advertising isn't dead - people haven't yet stopped buying newspapers & magazines, have they? Yeah, digital advertising is the “darling child” of marketers today... so what? Let's not forget the fact that there's a much higher chance of recalling a print ad than a digital ad - and consumers seem to place a higher value on what they see advertised on print than online. While digital works better in terms of cost, targeting & interaction, print ads create credibility and build trust better - there's no doubt about that.
A Print Ad is great at creating a big impact. It has a bigger shelf life, which one can go back to many times and is not in a personal space. At Concetto, we promise to create that impact effectively.
Now ask yourself a question: Is the mindset the same when a person reads a newspaper ad and one off his ipad?
At Concetto we believe that print ads should be designed for the publication that they appear in - an ad in a tabloid should have a different tone of voice from an ad in a journal (for the same product). Also, thinking print ad is a different zone for creative guys than while thinking TVCs - and experience tells us that some writers are too good for print but not necessarily for other mediums. Reason why when you come to Concetto you can be sure that we'll approach it differently.